Podcast Powerhouse Alex Cooper Expands into Beverage Industry
Alex Cooper, the host of the highly popular podcast “Call Her Daddy” on Spotify, is making waves in the beverage industry with the launch of Unwell Hydration. This ready-to-drink beverage line is specifically aimed at young women looking for a refreshing and replenishing drink option during their busy days. According to the press release, Unwell Hydration comes in three flavors: Strawberry, Mango Citrus, and Orange Hibiscus, with each 16.9-ounce bottle containing 700 milligrams of electrolytes, B vitamins, and green coffee extract.
Cooper expressed her motivation behind creating Unwell Hydration, stating, “Women are often expected to juggle multiple roles and be everything to everyone, which is why I wanted to create a hydration drink that helps replenish what we give out.” The product will initially be available at Target in January, with plans for a broader launch later in 2025.
The rise of podcast hosts like Cooper and Joe Rogan has influenced celebrities and influencers to venture into the food and beverage space. With the success of products like Logan Paul’s Prime hydration drink and Hershey’s acquisition of Sour Strips founded by Maxx Chewning, it’s clear that there is a growing market for influencer-backed consumer goods.
Molson Coors Focuses on Iconic Brands for Growth
Looking ahead to the new year, Molson Coors is placing emphasis on the brands that are driving its growth. CEO Gavin Hattersley highlighted the resurgence of Coors Banquet, attributing its popularity to appearances in TV shows like “Yellowstone.” Coors Banquet has been experiencing double-digit growth and expanding its distribution, particularly in areas where it was previously less prominent.
Additionally, Molson Coors’ “Beyond Beer” portfolio has seen success with Simply Spiked RTD cocktails, reaching $100 million in sales with limited-edition launches such as cranberry. The company plans to introduce a new line called Simply Evolve exclusively in convenience stores next year.
As part of its strategic growth, Molson Coors acquired a majority stake in Zoa energy drinks, co-founded by Dwayne “The Rock” Johnson. Hattersley expressed interest in further expanding the company’s nonalcoholic offerings through in-house development or acquisitions.
Suntory Introduces Maru-Hi RTD Cocktail Inspired by Tokyo
Suntory Global Spirits is launching Maru-Hi, a sparkling cocktail inspired by the izakaya culture of Tokyo. This malt beverage features a lemon-lime flavor and 5% alcohol-by-volume, catering to consumers looking for a unique and refreshing RTD cocktail experience.
The debut of Maru-Hi in California in January marks Suntory’s commitment to expanding its presence in the RTD cocktail market in the U.S. The company’s expertise in liquid design and craftsmanship, honed over its 100-year history, sets it apart in the competitive RTD category.
With the global ready-to-drink cocktail market projected to reach $63 billion by 2030, according to The Insight Partners, Suntory’s strategic focus on RTDs aligns with its broader business strategy to grow its presence in this segment.
