With the NASCAR partnership, it was really about the fact that our consumer is interested in these moments of freedom and independence, and NASCAR is a sport that really embodies that. So it was a natural fit for us to align with someone like Toni, who is a trailblazer in her own right and really embodies those same values that we do as a brand.
But we also look at what’s authentic to us as a brand. We want to make sure that we’re not just hopping on trends for the sake of it, but that it really aligns with who we are and what we stand for. And finally, we look at what’s going to be impactful for our business. We want to make sure that any partnership or marketing effort we undertake is going to move the needle for us and help us grow as a brand.
Ultimately, it’s about finding that perfect intersection of what our consumer wants, what aligns with our brand values, and what’s going to drive results for us. That’s how we approach all of our marketing decisions.
What do you think sets 818 Tequila apart from other brands in the crowded spirits market, and how do you plan to continue standing out in the future?
I think what really sets us apart is our focus on culture and authenticity. We’re not just a tequila brand — we’re a lifestyle brand that speaks to a certain kind of consumer. We’re really focused on creating those shared moments and magical experiences that our consumers are looking for. And that’s something that really resonates with people.
In the future, we plan to continue leaning into that focus on culture and authenticity. We want to keep tapping into what’s happening in the world and finding ways to connect with our consumers on a deeper level. Whether that’s through partnerships, product launches, or marketing campaigns, we want to continue to be at the forefront of what’s happening in culture and be a brand that our consumers can really connect with.
Overall, I think our ability to stay true to who we are as a brand and really speak to our consumers in an authentic way is what’s going to continue to set us apart and help us stand out in the crowded spirits market.
The launch of mini alcohol bottles by a popular brand has sparked interest among consumers, particularly the younger demographic. The decision to introduce these minis was not a spur-of-the-moment one, but rather a carefully planned process that took into consideration the evolving trends and demands of the market.
The brand recognized the need for a more convenient and accessible form of their spirits, especially among Gen Z and millennial consumers. These younger generations are looking for ways to celebrate occasions like bachelorette parties or girls’ night in with aesthetic cheese plates. The mini bottles fit perfectly into this lifestyle, providing a portable and stylish option for on-the-go enjoyment.
Moreover, the brand also tapped into the cultural trend of “little treat culture” and bag charms to enhance the appeal of their minis. By offering limited-edition bag charms along with the mini bottles, they were able to create a unique and trendy product that resonated with their target audience.
In a time when major marketers are shifting towards social-first and influencer-heavy strategies, the brand has always been ahead of the curve. Their marketing approach has always been focused on social media, digital platforms, influencers, and content creators. This approach has proven to be effective in engaging with their audience and building brand awareness.
Looking ahead, the brand is exploring new spaces and trends to expand their product offerings. They aim to cater to both the Gen Z consumer who seeks unique and on-the-go options, as well as the millennial consumer who is interested in mixology and at-home entertaining. The upcoming products will be tailored to meet the needs and preferences of these two distinct consumer groups, ensuring that the brand stays relevant and innovative in the ever-changing market landscape.
