Coca-Cola and Pepsi have long been staples in the beverage industry, especially in the fast-food sector. However, with the rise of social media and consumer demand for premium drinks, major soda companies are starting to revamp their beverage offerings.
One notable trend in the industry is the emergence of “dirty sodas,” which are modified with syrups, creamers, and other additives. According to Megan Tallman, vice president of Coca-Cola Freestyle and Foodservice Innovation, this trend started in the 2010s and has gained popularity, especially in Utah with concepts like Swig.
Dirty Sodas Gain Menu Prominence
Operators are using dirty sodas as a way to introduce limited-time offerings that set their restaurants apart from competitors. Tallman notes that these LTOs drive higher checks, with consumers spending an average of $3 more per trip. Beverage LTOs have seen significant growth compared to other categories, as beverages are easy to innovate and change quickly.
PepsiCo has also embraced the trend towards premium sodas with its Drips line, which combines standard Pepsi products with add-ins and new flavors. The Drips drinks have been well-received by consumers, who are willing to pay a premium for these unique beverages.
Coca-Cola is also focusing on serving non-alcoholic, premium crafted drinks to cater to the preferences of Gen Z consumers. Mixology and customization are key factors for this demographic, and Coca-Cola is exploring new flavors and ingredient combinations to appeal to this audience.
The dirty soda trend is blurring the lines between different beverage categories, with flavors like Blue Raspberry and Mango gaining popularity. Coca-Cola is looking to replicate the success of these flavors by introducing new syrups to flavor soft-serve ice cream based on their classic products like Sprite and Fanta.
As dirty soda shops like Swig continue to attract customers, beverage companies and QSRs are expanding their drink offerings to stay competitive and capture sales of high-margin menu items. While cold coffee and refreshers have been the focus of beverage innovation in recent years, the demand for premium, customizable drinks is on the rise.
McDonald’s and Yum Brands are also exploring new beverage options to cater to changing consumer preferences. McDonald’s will be testing some of its drinks at select locations, while Yum Brands is using concepts like KFC’s Saucy to introduce new lemonades, freezes, and refreshers.
Taco Bell has always been known for its innovative approach to fast food, constantly introducing new and exciting menu items to keep customers coming back for more. Now, it seems that the popular Mexican-inspired chain is taking a page out of the beverage industry’s playbook with the debut of their new Refresca beverages.
In a move that mirrors the strategies of beverage giants like Coca-Cola and PepsiCo, Taco Bell is now offering a selection of custom-made sodas and premium beverages to appeal to a wider range of customers. The Refresca beverages are a refreshing twist on the classic soda, with unique flavor combinations and a focus on quality ingredients.
But Taco Bell’s beverage innovation doesn’t stop there. The chain is also planning to expand its Live Mas Cafe concept, offering a more upscale dining experience for customers looking for something a little more gourmet. With an emphasis on fresh, high-quality ingredients and a focus on customization, the Live Mas Cafe is sure to be a hit with foodies and fast food fans alike.
With these new moves, Taco Bell is proving that they are more than just a fast food chain – they are a trendsetter in the industry, constantly pushing the boundaries of what is possible in the world of quick service dining. Whether you’re looking for a refreshing drink or a gourmet dining experience, Taco Bell has something for everyone. So why not stop by your nearest location and see what all the buzz is about?
